From Netrefer to the top: a complete affiliate program takeover

How we migrated Grandwin's affiliate program without a single error, cut operating costs by 58 % and raised affiliate revenue by 118 %.

Migration from NetreferOnline casinoOn the market since 2022

About the client

Who is Grandwin

Grandwin Casino entered the Czech market in 2022 with the goal of offering a modern online casino built genuinely for players. Behind the project stand financially strong owners, including Casino Aš and Novomatic, one of the largest global players in the gambling industry.

The casino is run by an experienced team of experts with many years of practice in online gambling. Thanks to this, Grandwin quickly built a solid position among the leading Czech online casinos.

Starting point

State and problem

Expensive operating costs on the Netrefer platform
High time demands and management costs
Only 31 affiliate partners in the database
82 % of revenue came from just 3 VIP partners, a risky dependency
Slow growth and stagnating performance

Solution

Getting started with Affilmaster

Thorough analysis of partner terms, performance and campaign scope.
Careful data migration with triple checks, with no risk of loss or faulty import.
New campaign setup, reduction of unnecessary banners and overall optimization.
Introduction of a flow for managing Promo news and publishing it to affiliate partners.
Active emphasis on listings with partners.

Results

Numbers that speak for themselves

+118 %

higher affiliate revenue

−58 %

lower annual operating costs

+152 %

more affiliate partners (up to 78)

+50 %

freed-up team capacity

56 %

share of 3 VIP partners (previously 82 %)

errors during migration, a completely flawless switch

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